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Although it continues to be grossly underrated, search engine traffic represents one of the biggest prospects for many organisations across all industries.
Do you know 68% of all internet experiences start with a simple search?
Blog optimisation is important to make sure that both search engine and relevant audience readily understand and reaches your content. No matter how wonderful your content is, if you don’t optimise it, there will always be a gap between what you wanted to say and what Google (or other search engines) show the user. To match Google’s continually changing algorithms and the increase in content production, it is important to draft high-quality and optimised blog content.
Your material will be easier to find online if the proper schema code is used, as well as the appropriate keywords.
The relationship between Google ranking and website traffic is similar to egg and hen – To date, we are not able to figure out what came first.
You might have encountered an issue of not being able to locate your website higher in search results. That’s not the case with you only, it’s faced by millions of websites.
With low traffic volume, you might worry about what repercussions it will have on your search engine rankings.
Although the entire volume of traffic won’t affect your search rankings, it does have a big impact on where your website shows up in search results. They both have a strong connection.
This doesn’t indicate that Google’s search algorithm just uses traffic and user engagement data as true ranking factors, but it does imply a relationship. Regardless of any precise reason, it makes sense that increasing your website’s visibility, credibility, and recognition will help it perform better in search results.
1. Start With Building A Structure
Adhere to a sound structure when writing amazing optimised content. Determine your blog’s key point first. You may write more quickly and easily by breaking it up into smaller sections. When your content is organised, you can work on each section independently without needing to take a break to organise your ideas.
2. Do With Keywords Research
Keywords matter a lot while optimising blog content. You may dominate search results and please your target audience by choosing the proper keywords.
3. Create Optimised Title Tag
A page’s title is specified for search engines through title tags, which are elements of HTML code. Title tags have been proven to affect rankings, so always include your target keyword there. User behaviour on your website can be affected by the page title. Make sure your title tag is distinct, specific, and brief.
4. Draft Optimised Meta Descriptions
Writing for optimised SEO blog content includes a lot of work on meta descriptions. Although they have no direct impact on rankings, they may have an impact on whether a person clicks on your page or not. Your meta description should contain your targeted keyword. This will let visitors know that the subject matter on your page is something they should read up on.
5. Write Your Headers Strategically
Headlines are a terrific way to attract users’ attention and make your website readable. They also aid Google in comprehending the material your page contains. This enables Google to display your content when relevant keywords are entered. Additionally, headers let visitors quickly scan web pages for the data they require. They provide an excellent user experience.
The optimisation has a lot to do with increasing your website ranking on search engines and gaining more and more traffic to your website. However, optimisation is not a one-time task, it requires continuous takes to maintain and improve the visibility of your website.
If you are looking for a content marketing agency, that can help you write content that sells and improves your website’s visibility, Content Acai has got you covered. Visit our services page and opt for a customised package for your brand!
How to optimize blog posts?
The best way to optimise blog content is to insert relevant keywords, create a structure and optimise title tags and meta descriptions.
How can I craft engaging and SEO-friendly titles for my blog posts?
Always stay unique, creative and precise and insert relevant keywords to create engaging and SEO-friendly blog posts. This is one of the best tips to rank higher on Google.
Is there a way to promote social sharing of my blog posts?
You can promote your blog posts using newsletters, e-mails, Facebook pages, Instagram handles and much more.
