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Abbreviated for Search Engine Optimisation, SEO is a set of techniques aimed at enhancing the visibility and rankings of web pages in organic search results. Since organic search is the most popular method for users to find and access online information, it’s important to build better visibility of web pages in search results.
SEO and Content Writing share a complicated relationship, but to increase the traffic on your website you need to bring them together.
How about if you write a blog and it doesn’t get any visitors? Sad, isn’t it?
Hence for content to be ranked high on search engines, you need SEO and SEO needs content to build the brand’s visibility. They both work in tandem.
An engaging piece of content requires appropriate targeted keywords to gain visibility and come in searches of the target audience. Through SEO you can find the targeted keywords and make your content catch more eyeballs.
Search engine optimisation consists of a wide variety of elements. A key component of SEO is content. Google will consider the content of your website when determining how to rank your pages. As a result of the search engine considering them to be more relevant, websites with more material frequently appear in higher rankings within search engine results. Regularly updating your service pages and publishing new information on your website will help you become more visible.
To get backlinks, you don’t necessarily have to focus on social networking sites and online communities. If you have useful and appropriate content on your website, other website owners and individuals will help you in creating a link to your content.
Therefore, to take advantage of every link-building opportunity, develop carefully thought-out, well-written content that is linkable and has really important information for viewers. When determining how to rank your website and blog posts, Google interprets link building as validation.
Before you even start writing the first sentence of your new blog, there are measures you must take. The steps are as follows:
1. Understand Your Customer
Spend some time defining who your target audience is as high-quality SEO content is customer-centric.
a. Analyse Search Intent
Consider the rationale behind your customer’s keyword searches and write your content with that in mind.
2. Organise Content Using subject Clusters
Take a systematic approach while writing your content, and utilise subject clusters to arrange your pages. A subject cluster is a concentration of content centred around a pillar page.
3. Follow Google’s E-E-A-T Standards
Google looks for indications that the author of the content and the platform where it is published are reliable in order to assist in delivering this type of content. The more Google can rely on your content as a trustworthy source, the higher it will likely rank. To create content follow Google’s- Experience, Expertise, Authoritativeness & Trustworthiness standards which are related to how Google ranks webpages in the search engine results pages (SERPs).
4. Build Internal Links
Add internal links to your content as you expand it to help readers navigate your website. By pointing readers to crucial pages, internal links enhance user experience.
5. Make The Heading Catchy
Create a headline and introduction that will grab the attention of your reader along with inserting appropriate keywords.
6. Focus On Creating Easy-To-Read Content
Difficult-to-read information will probably cause viewers to return to the search results to find a rival website. Make your content easy to comprehend so users won’t struggle to discover the solution to their questions.
7. Use SEO Best Practises
When you’ve achieved success with your excellent content, make sure search engines can find it. Follow industry best practices for content optimisation for SEO by writing compelling meta titles and descriptions, making descriptive URLs, ensuring your site loads quickly and is mobile-friendly, and more.
By now we believe, you must have understood the importance of SEO in content writing. Your website must work reflect a good synchronisation of SEO and content writing for achieving the business goals.
Your SEO content needs are best catered by Content Acai, the most trusted content agency among D2C & E-commerce brands. Having served more than 100 brands, we are here to help you in reaching new heights in business.
How often should I update or refresh my content for better SEO?
You may alter your content once a year if the subject matter doesn’t change frequently. However, if the topic has elements that change frequently, you may need to optimise more frequently.
What things should I keep in mind while writing SEO-friendly content?
To write SEO-friendly content you must first learn about your target audience, identify the search intent, create easily readable content with appropriate keywords, follow the E-E-A-T guideline of Google and perform all SEO best practices.
